Welcome to Inspire Selection
 

Head of Marketing, Branding & Communications

Reference:
VAC-1321
Sector:
Brand Manager, Marketing & PR , Marketing Communications, Marketing Manager
Salary:
Salary negotiable
Town/City:
Dubai, UAE
Contract Type:
Permanent

The Opportunity:

This diversified business conglomerate has operations in diverse sectors including Automotive, Lifestyle, Global Logistics, Trading, Real Estate, Energy, Health Care, Hospitality, Infrastructure, Investments, and has been a pioneer in many of its businesses.  The organization with all its GCC and international business groups, has a long history in the region and has grown both organically and by acquisition. Currently the organization is poised for an impressive growth in line with its ambitious strategic plan at the holding level. This organization is one of the most respected business groups in the Middle East and has a long history of success in the region.  The business enjoys a robust top and bottom line and is regarded as an excellent place to work with many employees working for the company for several decades. The organization requires a Head of Marketing, Branding and Communications, a strategic leader to align the company’s Marketing Strategiesand operational services portfolio and maximize value creation. A star performer who will be responsible for tying the companies over-arching vision to a best of breed marketing experts

The Role:

Reporting directly to the Group COO, the head of Head of Marketing, Branding and Communications will oversee the marketing proposition across all brands.  Creating innovative marketing programs aimed at the group’s most profitable customer segments. The candidate will be responsible for identifying macro and micro trends in the group diverse industries and will have led customer segment research initiatives. Will undertake appropriate customer segmentation actions to identify key growth areas like communication, right audience and right time; the position will help develop relevant and sustainable strategies by brand to increase market share, including expected retained margins. The candidate will have a spark for creating innovative marketing programs that graft seamlessly onto their targeted customer segments.  They will be able to mobilize and activate their customers across channels and will have a creative mind.  Additionally our preferred candidate will have a history of delivering compelling advertising work across print, TV and radio as well as live events.  They must routinely develop winning concepts from scratch

With the growing importance of the digital Space our preferred candidate will understand how to find their audience online and how to engage with them.  Will have a commanding knowledge of the different social media and internet platforms available for campaigns.  Our chosen candidate will have a proven history of creating, implementing, and executing successful digital marketing campaigns.  They will have a passion for unearthing customer insights and will have a deep understanding of customer behavior. The preferred candidate will have a commanding knowledge of value and price strategy, a broad and deep understanding of the local market, trading conditions as well as key purchase influencing factors in the Middle East. Will monitor competitor activity and identify opportunity gaps that can be capitalized on with its own product portfolio

The candidate will have previously created platforms that encourage user generated content and would have delivered online interactive programs for their customers.  They will be able to create a “digital skin” that covers all touch points for the company and even cascades into live venues.  In essence the HOM will be able to lead a digital marketing program from concept through to execution and deliver profitable results

The candidate will have the business acumen required to grasp the macro vision of the group and develop a marketing program which supports it. A strategic mastermind the successful candidate will be able to develop short, mid and long term marketing plans for the business and instill the requisite milestone.  They will understand how to penetrate the market and move the company’s brands to the desired position.  Their strategic skills will be able to focus on long term five year horizons as well on micro thirty day goals.  They will be able to lead the company through their marketing strategy and get buy in for it from the most senior team members.  They will also be able to measure and report the success of their marketing programs and will be aware of which KPIs to watch and which to create in order to quantify their contribution to the business

Candidates will have to influence the organization while at the same time be influenced by the organization.  In order to be successful in the role they will be effective at creating buy-in for their ideas at the Board and Group C-suite level as well as across all other levels in the business.  They will be a major force in mobilizing people to follow a new direction and be experts at getting groups to rally around new ideas and concepts.  They will understand the process of taking an idea from concept into reality and delivering execution and results.  They will understand how to include, align and mobilize groups of people on a large scale across departments and businesses

Candidate Qualifications:                                         

  • Candidates must have the maturity and gravitas to lead senior managers and business unit leaders such as divisional GMs
  • 8-10 years’ work experience with at least five years in a senior leadership role
  • University Degree is mandatory
  • Formidable analytical skills with a proven history of segmenting customers and identifying pockets of profitability and opportunity gaps
  • Proven history of creating winning marketing concepts and campaigns
  • Clear ability to mobilize and active customers across all channels
  • Macro visionary skills
  • Strong tactical skills with a clear ability to deliver results
  • Outstanding communication skills, written, oral and presentation
  • Proven ability to manage C-Suite, Board level, and Senior Stakeholder discussions, initiatives and interactions
  • Desire to create an impact

Thank you for your interest. All applications are viewed and evaluated according to the role requirements. We aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful. (RM)